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MySpacewas the biggest social web siteonlineduring the mid - to - tardy 2000s , with over 75 million users a month at its acme . unluckily for MySpace , Facebook — with its innovative features like the now ubiquitous newsfeed — overtook it and never reckon back . The demise of MySpace was n’t just down to Facebook being a superior service , though . It was also a result of misdirection .
The rise ofMySpacecan be attributed to timing and accessibility . The platform was set up in 2003 and was one of the first social media sites . Friendster predated it and was pop in its own rightfulness , but the popularity of Friendster wan as technical job and a proliferation of advertising eroded the trust between Friendster and users . MySpace offered a service that was non - restrictive , countenance userscustomize their own pages , and added new lineament base on exploiter demand . It also attracted a lot of creative masses and allowed brands and users to interact with each other as a sort of predecessor to modern - day influencers .
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Let Down By Greed And Mismanagement
MySpace ’s succeeder get the center of the culture medium conglomerate News Corporation , which bought the social medium internet site in 2005 for $ 580 million . Initially , New Corp reassured MySpace that nothing would change and that it would take a men - off role . However , that increasingly evidence not to be the pillow slip . A 2015 paper byThe Guardianquotes Sean Percival , former Vice President of Online Marketing at MySpace , as saying,“The reality was that as time went on , the corporate insurance fawn in . The attorney come in , the accountants . Everything came in . As opposed to being this nimble , tight - move sports car , they started to become slow … Politics , greed , all the horrible things that fare with openhanded corporation , slowly sort - of pussyfoot in . ”
As a result , MySpace became swamp with intrusive ads , many of which led to doubtful Page need users to sign up for reference carte and other services . Money was hemorrhaged out of developer resource as a"massive spaghetti - Lucille Ball mess"of sections were created to try and mother tax income that would assemble News Corp ’s unrealizable quarry . finally , a failure tofocus on what its residential area wantedand the usability of the site saw users leave for other platform .
Despite multiple attempts to rebrand , MySpace has never since come closely to recapturing what it once had . Eventually , News Corp sell MySpace to Time Inc in 2011 for an unrevealed amount , rumored to be $ 35 million . The web site still survive today as a societal media platform focussed mainly on medicine , but it is much smaller in scale and nowhere near the behemoth it once was . Perhaps straight to form , it had to rationalize for losing 12 years of content during a server migration in 2019 .
Did MySpace Shut Down?
Despite the fact that no one use MySpace any longer , the website still exists , although not in the same avatar . At the moment , it’spopulated with content about music artist , thespian , TV show , and motion picture , serving as a sorting of entertainment website . There are article that hoi polloi can read on the situation , but the contentedness comes from music magazineSpin . unluckily , it see like there have been no new articles publish on MySpace since March 2022 .
Users can also surf artists and take heed to music on MySpace , but a batch of the figure of speech on the website are broken and tracks do n’t seem to play anything when fall into place . It ’s clear that the web site is n’t being maintained or updated . MySpace does n’t even have an app for iPhone and Android , althoughusers can get to the mobile websiteif they really want to . So while theMySpacewebsite still has n’t close down , the platform as former drug user get laid it is pretty much dead .
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reservoir : MySpace , The Guardian
